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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Thu, 29 Jul 2010 21:54:19 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.mikemchargue.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.mikemchargue.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.mikemchargue.com/blog/atom.xml"/><updated>2010-05-06T02:55:18Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.5 (http://www.squarespace.com/)">Squarespace</generator><entry><title>One Track Mind</title><id>http://www.mikemchargue.com/blog/2010/5/5/one-track-mind.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/5/5/one-track-mind.html"/><author><name>Mike McHargue</name></author><published>2010-05-06T02:52:15Z</published><updated>2010-05-06T02:52:15Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>While waiting for a presentation to upload, I decided to do a word cloud of my blog-it's been a while. &nbsp;I have even more of a one track mind than I thought. &nbsp;Wow.</p>
<p>&nbsp;</p>
<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2Fpost-images%2FScreen%2520shot%25202010-05-05%2520at%252010.50.38%2520PM.png%3F__SQUARESPACE_CACHEVERSION%3D1273114510301',524,828);"><img src="http://www.mikemchargue.com/storage/thumbnails/4151005-6818960-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1273114510302" alt="" /></a></span><span class="thumbnail-caption" style="width: 500px;">mikemchargue.com word cloud</span></span></p>]]></content></entry><entry><title>Who needs an iPad, anyway?</title><category term="MobileMe"/><category term="Things"/><category term="apple"/><category term="dropbox"/><category term="ipad"/><id>http://www.mikemchargue.com/blog/2010/4/21/who-needs-an-ipad-anyway.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/4/21/who-needs-an-ipad-anyway.html"/><author><name>Mike McHargue</name></author><published>2010-04-22T03:13:16Z</published><updated>2010-04-22T03:13:16Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span>They hype and hysteria following the iPad launch has passed.&nbsp; Everyone who reordered a WiFi iPad has one in their hands.&nbsp; Many people have had an iPad for over two weeks.&nbsp; As the launch of the 3G iPad approaches, considerable debate continues about this device.&nbsp; Why does anyone need one when we already have smart phones, netbooks and laptops?&nbsp; Who is this device most useful for?&nbsp; Can you get any work done on it?</span></p>
<p><span>I've been using the iPad heavily since launch day.&nbsp; I've deeply integrated it into my workflow.&nbsp; I use it for work and for play.&nbsp; At this point, I want to throw my opinion into the fray based on actual, sustained hands-on experience as an iPad owner.</span></p>
<p><span><strong>Why does anyone need an iPad</strong>?</span></p>
<p><span>This is an easy answer.&nbsp; No one needs an iPad.&nbsp; I don't mean that flippantly, as in all people need is food, water and shelter.&nbsp; The "need" I'm discussing is one of modern American consumerism where you need a cell phone and need a computer.&nbsp; Even with this refined definition of need, no one needs an iPad.&nbsp; The iPad can't perform a single task that can not be accomplished on a computer, and a good smartphone will accomplish many of its tasks with much better portability.</span></p>
<p><span>That's not to say an iPad is a useless luxury or toy.&nbsp; It's an outstanding satellite computer.&nbsp; In my experience, it's the best way to browse the web.&nbsp; It's a sublime e-reader.&nbsp; Messaging is delightful, and with the addition of a keyboard dock even long-form writing is pleasant.&nbsp; More on that later.&nbsp; If you are in a position where you can comfortably afford an iPad, by all means buy one.&nbsp; You'll enjoy it.</span></p>
<p><span><strong>Who is this device most useful for?</strong></span></p>
<p><span>The iPad is a nascent platform.&nbsp; At this point there are some extremely frustrating limitations when it comes to getting real work done.&nbsp; I firmly believe that the iPad represents a new paradigm in computing.&nbsp; The platform will evolve and hopefully we'll see capable competitors enter into the market and expand it.</span></p>
<p><span>Today, with the current OS, the iPad is useful for two groups.&nbsp; First are people who want to use computing but find much of computing today intimidating or confusing.&nbsp; Do you frequently wonder where you saved a file?&nbsp; Do you have a hard time telling if a program is "open" or not?&nbsp; Do you feel the computer gets in the way of work more than it aides you?&nbsp; Have you broken your computer trying to install software?&nbsp; If so, you may be a candidate for the iPad.&nbsp; The iPad completely hides all the complexity involved in computing, and some of the people I know who are most enjoying the iPad are not computer people.</span></p>
<p><span>The second group is early adopters.&nbsp; The people who enjoy being on the bleeding edge of technologic advancement.&nbsp; The iPad is undeniably cool.&nbsp; The visceral nature of touching data is intoxicating for those who have been obsessed with what computers future will look like.</span></p>
<p><span>For mainstream and advanced computer users, the iPad may bring more frustration than satisfaction at this point.&nbsp; You have to make accommodations to the device to get the most out of it, and you have to be ready to run home to your PC or Mac under certain work conditions.&nbsp; By all means, wait for the next iPad.&nbsp; Wait to see what Google and Microsoft do in the space.&nbsp; You'll likely find the waters of touch computing more inviting in a year or two.</span></p>
<p><span><strong>Can you get any work done on it?</strong></span></p>
<p><span>Here we find the meat of this post.&nbsp; Believe it or not, I'm using the iPad as my primary computer.&nbsp; I spend more time on the iPad than I do on my iPhone, MacBook Air or Mac Pro.&nbsp; I probably spend more time on the iPad than I do on all the other devices combined.</span></p>
<p><span>My work is highly technical.&nbsp; I work in social media marketing, and I come from a systems engineering background.&nbsp; The trick to having the iPad be a help and not a hindrance is to embrace it where it is strong, and set it aside where it is weak.&nbsp; It's all about satellite computing.</span></p>
<p><span>I'm much more prepared for this type of workflow than most people are.&nbsp; I often have tasks to perform that are computationally intense, so I've held onto a workstation-class desktop in an age where notebooks are king.&nbsp; I travel frequently, and despite my ability to manage the transfer and maintenance of files in multiple locations, I decided it was not a good use of my time.&nbsp; For years, my Mac Pro has been my main computer, with my MacBook Air and iPhone acting as satellites.&nbsp; The combination of Dropbox, MobileMe and Exchange ActiveSync on my company's Kerio mail server means all of my life-work and personal-appears seamlessly and automatically on all my devices.&nbsp; I never have to worry about what file is where, or what the most recent version is.</span></p>
<p><span>This philosophy is necessary to getting useful work out of the iPad.&nbsp; Since all my data is already available securely online, I only needed to find a way to access that data with the iPad.&nbsp; Everything written below assumes that your data is available and organized online.&nbsp; I'm using Dropbox to store all my files.&nbsp; MobileMe and Exchange handle my contacts and calendar syncing.&nbsp; I use Things for my to-do list.&nbsp; I keep my Things database on Dropbox to handle syncing, and Things also does local WiFi syncing for the iPhone and iPad.</span></p>
<p><span>I think the easiest way to illustrate how transformative the iPad has been is to take you through a day in the life of a new media nerd.&nbsp; Make sure your helmet is securely fastened and keep your hands inside the cart at all times.&nbsp; You don't want to fall out and get left here.</span></p>
<p><span><strong>A day with iPad</strong></span></p>
<p><span>First thing, the iPad is a great computer to start the day with.&nbsp; I've gone from getting my morning news from Twitter and blogs to reading the Wall Street Journal, New York Times and USA Today.&nbsp; I plan on doing a separate post on the effectiveness of the iPad as an e-reader, but the format of the iPad is pleasant for reading news with coffee or juice.&nbsp; Netbooks, notebooks and smartphones can't compete here.&nbsp; After I hit the high points in the papers, I check out the weather using The Weather Channel app.&nbsp; It's much faster than weather.com and offers better navigation.&nbsp; Finally I check my calendar for client meetings to see how I need to dress.</span></p>
<p><span>Knowing the weather, I get ready and dressed.&nbsp; I grab the iPad again and scan all my email, replying to anything on fire.&nbsp; I drop to-dos in my Things inbox as needed.&nbsp; Just before I head out the door for the office, I hop on Words With Friends and hope the large iPad screen will help me win against my iPhone using friends.&nbsp; It doesn't.</span></p>
<p><span>Now I head to work and do some email heavy lifting on my Mac Pro once I arrive.&nbsp; I sort, tag and give due dates to any to-dos that I made in my iPad and iPhone in Things.&nbsp; I make a plan to attack the day.</span></p>
<p><span>After the initial inbox onslaught, I do most of my email and messaging on the iPad.&nbsp; Despite the much smaller screen, the iPad is more comfortable for extended use than a desktop or notebook.&nbsp; You constantly shift and shuffle with an iPad, much in the same manner that you do when reading a book.</span></p>
<p><span>Likewise, I do most of my work on the iPad.&nbsp; An extraordinary portion of my work is completely web based.&nbsp; The iPad is an extremely pleasant and versatile web browser.&nbsp; I miss Top Sites far more often than I miss Flash.</span></p>
<p><span>I do a lot of writing on the iPad.&nbsp; The onscreen keyboard is very serviceable, especially in landscape orientation.&nbsp; Even so, I find it outlives its usefulness after about two paragraphs.&nbsp; If I'm doing a longer document, I use my keyboard dock.&nbsp; Since apps are fullscreen on the iPad, I actually enjoy writing on it more than I do on my Macs.&nbsp; The app model on the iPad lends itself to focus.&nbsp; Everything becomes intentional.&nbsp; I check my email and Twitter because I'm ready to, not because I've received a notification.&nbsp; Push email certainly works, and the iPad chimes, but without a bouncing Dock icon I've found my messaging ADD has been much easier to ignore.</span></p>
<p><span>Pages works well for writing, but Numbers and Keynote are no replacement for the more robust applications I use on the Mac.&nbsp; The iPad wins for pure text, but for formatted documents, especially Keynote or documents with a lot of visuals, I use the Mac Pro.&nbsp; Also, if a project I'm working on requires viewing a few documents at once, it's over to the Mac Pro.&nbsp; The switching on the iPad becomes tedious.&nbsp; Even though I wrote this post on my iPad, I had to have my MacBook Air on and open to look at the outline I made before starting.</span></p>
<p><span>When I head to meetings, the iPad is wonderful.&nbsp; This is the first digital platform I've found useful for note taking in meetings.&nbsp; I keep Notes, Pages and Adobe Ideas on my Dock, ready at a moments notice.&nbsp; Since the iPad is a slate, it doesn't partition you away from the group the way a notebook does.&nbsp; However, it's larger size makes it faster for text entry than an iPhone, and with Adobe ideas, I can sketch and whiteboard as needed.&nbsp; The advantage over pen and paper is obviously search and access.&nbsp; I enter to-dos into things immediately.&nbsp; Also, I can enter text on the iPad keyboard faster than I can write.&nbsp; The only downside is that there is still something special about writing things that encourages the mind to process things more deeply, and that is lost on a virtual keyboard just as much as it is on a real one.</span></p>
<p><span>Thanks to GoodReader, I can view everything on my Dropbox, or on my company's file servers.&nbsp; GoToMeeting and WebEx both have iPad apps, and I've used both for meetings.</span></p>
<p><span>When I'm traveling, or in those rare moments of downtime, the media consumption the iPad was designed comes alive.&nbsp; Reading Magazines as apps is the first digital experience that rivals glossy, four-color prints.&nbsp; Video, including NetFlix and the ABC apps is stunning.</span></p>
<p><span>Since I use Dropbox, my MacBook Air becomes a capable replacement for my Mac Pro unless I need to transcode some video.&nbsp; All of my devices are equal satellites.</span></p>
<p><span>Once I get home, the iPad is a great experience with my kids.&nbsp; There are some wonderful children's books in app form.&nbsp; I'm not satisfied with iBooks for children's books yet, but I'll save that for another post.&nbsp; Once the kids are in bed, it's back to work, and then finally some games.&nbsp; I had high hopes the large iPad screen would make me triumph over my peers in Words with Friends, but alas it just makes it easier to see my defeat.</span></p>
<p><span>Finally, I go to sleep.&nbsp; This is an hour or more later than usual because of my iPad addiction.&nbsp; I'm guessing that will get better soon.</span></p>
<p><span>Now, even in my highly adapted workflow, the iPad is not perfect.&nbsp; In many ways, it's more of a preview than a seamless model.&nbsp; I never have to worry about file versioning on my Macs, but the iPad has no file browser.&nbsp; That means whenever I work on something, I make a local copy on the iPad.&nbsp; Suddenly, I'm back in a situation where I'm managing document versions.&nbsp; I don't want to think about this, and it seems like an obvious place where iWork.com and MobileMe should come to play.</span></p>
<p><span>Keynote works in a pinch, but is not substitute for Keynote on the Mac.&nbsp; It's not even a full-featured playback device for Keynote, so I can't reasonably do presentations from the iPad yet.</span></p>
<p><span>Oh, and there's the printing thing.&nbsp; I'm ready to move beyond printed pages, but the rest of the business world is not.</span></p>
<p><span>All these things are temporary issues.&nbsp; I'm certain they'll be addressed in a year or two.&nbsp; I have no doubt that long term computing is all about touch.&nbsp; In the near-term, many of the issues above are deal breakers for computer savvy business people.</span></p>
<p><span>For me and a half-million other iPad users, however these issues are minimized in the face of the what this device can do already.&nbsp; It's my main computer.&nbsp; Web browsing, messaging, media consumption and even writing are all compelling experiences today.</span></p>
<p><span>Thanks for reading.</span></p>]]></content></entry><entry><title>iPad: hands on impressions</title><category term="apple"/><category term="ipad"/><id>http://www.mikemchargue.com/blog/2010/4/3/ipad-hands-on-impressions.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/4/3/ipad-hands-on-impressions.html"/><author><name>Mike McHargue</name></author><published>2010-04-03T18:50:30Z</published><updated>2010-04-03T18:50:30Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>It was my intention to type this post on my iPad, but alas the body portion of the <a href="http://squarespace.com">Squarespace</a> post system is not recognized by the iPad as a text area. &nbsp;That aside, here's a quick and dirty set of impressions from 5 or so hours of use.</p>
<p>
<ul>
<li>One first use, the adjective "magical" no longer seems like hyperbole. &nbsp;The large screen, smooth animation and high degree of responsiveness makes you feel like you are directly manipulating objects instead of working abstractly with pixels.</li>
<li>Typical of Apple, the fit and finish are lovely.</li>
<li>Setting it down on a table and typing is easy. &nbsp;Many were concerned it would wobble, but it doesn't.</li>
<li>It's light, but feels very heavy compared to my Kindle.</li>
<li>The screen is gorgeous. &nbsp;Everyone has remarked on it.</li>
<li>iBooks are lovely. &nbsp;The use of images immediately makes it a better-than-Kindle experience.</li>
<li>The Amazon Kindle app is delightful.</li>
<li>Wall Street Journal, New York Times, GQ and USA today apps all give me a glimpse of the future of publishing. &nbsp;I like what I see. &nbsp;I subscribed to the Journal on the strength of the app.</li>
<li>The periodic table app should be seen by anyone making textbooks or instructional materials.</li>
<li>I downloaded several children's book apps, coloring apps and the like. &nbsp;My kids are going to love this device, and it's going to be a great for story time.</li>
<li>Apple's apps are the most polished, but the third party apps are the most impressive.</li>
<li>Keynote on the iPad has issues if you import large, complex presentations from your Mac. &nbsp;By issues I mean missing fonts, odd layout and constant crashing without an error.</li>
<li>HELLO FINGERPRINTS. &nbsp;Wow.</li>
<li>Do not judge this device until you have used it.</li>
</ul>
</p>
<p>Apple has a hit on their hands.</p>]]></content></entry><entry><title>iPad, MacBook Air, Kindle 2 and iPhone side-by-side</title><category term="ipad"/><category term="iphone"/><category term="kindle"/><category term="macbook air"/><id>http://www.mikemchargue.com/blog/2010/4/3/ipad-macbook-air-kindle-2-and-iphone-side-by-side.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/4/3/ipad-macbook-air-kindle-2-and-iphone-side-by-side.html"/><author><name>Mike McHargue</name></author><published>2010-04-03T14:57:56Z</published><updated>2010-04-03T14:57:56Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img style="width: 150px;" src="http://www.mikemchargue.com/storage/IMG_2317.jpg?__SQUARESPACE_CACHEVERSION=1270306741901" alt="" /></span></span></p>
<p>As you can see, my iPad is here. &nbsp;Thoughts, impressions and comparisons to follow. &nbsp;In the meantime, I shoot an album to give perspective versus other similar gadgets.</p>
<p><a href="http://gallery.me.com/mikemchargue#100021&amp;view=grid&amp;bgcolor=black&amp;sel=5">You can view the full gallery here.</a></p>]]></content></entry><entry><title>5 iPad Articles You Should Read</title><category term="apple"/><category term="ipad"/><id>http://www.mikemchargue.com/blog/2010/2/2/5-ipad-articles-you-should-read.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/2/2/5-ipad-articles-you-should-read.html"/><author><name>Mike McHargue</name></author><published>2010-02-02T19:51:50Z</published><updated>2010-02-02T19:51:50Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The iPad is the next Mac. &nbsp;The iPad is the future of computing. &nbsp;These 5 articles say it better than I can:</p>
<p><a href="http://stevenf.tumblr.com/post/359224392/i-need-to-talk-to-you-about-computers-ive-been">stevenf.com - Old World vs. New World Computing</a></p>
<p><a href="http://speirs.org/blog/2010/1/29/future-shock.html">Fraser Speirs - Future Shock</a></p>
<p><a href="http://flyosity.com/ipad/the-ipad-is-for-everyone-but-us.php">Mike Rundle - The iPad Is For Everyone But Us</a></p>
<p><a href="http://radar.oreilly.com/2010/01/the-ipad-is-the-iprius-your-co.html">Jim Stodgil - The iPad is the iPrius</a></p>
<p><a href="http://northtemple.com/2010/02/01/on-ipads-grandmas-and-gam">Rob Foster - On iPads, Grandmas and Game-chaninging</a></p>
<p>There are many people that use computer out of necessity, but don't understand them. &nbsp;Often, they fear or resent them. &nbsp;The iPad is a computer that doesn't ask them to become conceptual computer people to use it.</p>
<p>My 2 year old can use my iPhone without instruction. &nbsp;She can launch games, and play them. &nbsp;The iPad is equally discoverable.</p>
<p>We nerds will cling to out windowing systems, our terminals and our customized interfaces. &nbsp;We will add the storage we want, and push the envelope of configuration. &nbsp;Everyone else will enjoy a simple computing device that lets them accomplish their tasks and then move on.</p>]]></content></entry><entry><title>Hello, NanoComputer (NC)</title><category term="apple"/><category term="chrome os"/><category term="google"/><category term="ipad"/><category term="nanocomputing"/><id>http://www.mikemchargue.com/blog/2010/1/30/hello-nanocomputer-nc.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/1/30/hello-nanocomputer-nc.html"/><author><name>Mike McHargue</name></author><published>2010-01-31T03:25:46Z</published><updated>2010-01-31T03:25:46Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I just read a <a href="http://blog.seattlepi.com/microsoft/archives/192799.asp">very insightful piece on SeatllePi</a> about the iPad, and the split it represents in computing. &nbsp;Go read it. &nbsp;It's better than anything I'll write here. &nbsp;The premise is that the iPad is the first in an oncoming wave of computing devices that represents as large a shift in computing as the microcomputer did. &nbsp;For the non-nerds among us, you know the microcomputer as the Personal Computer. &nbsp;Before the PC, computers came in mainframe and minicomputer sizes. &nbsp;A minicomputer was furniture sized.</p>
<p>The above article does an excellent job putting a point on thoughts I've been having since the iPhone came out. &nbsp;The iPhone and iPad completely hide and eliminate all the "power" features that I love about computing&ndash;and that frustrate everyone I know who isn't a geek.</p>
<p>Clearly Apple is a leader in this movement. &nbsp;I think people forget that Google is trying the same thing with&nbsp;Android&nbsp;and Chrome OS. &nbsp;The action in computing appliances is Apple and Google, and I would not be surprised if this becomes a market that is much larger in units and revenue than the PC market is today.</p>
<p>Where's Microsoft in this? &nbsp;They dominated the PC era, but they seem as flatfooted in the NC era as IBM was in the PC era. &nbsp;Surely the brains in Seattle are waking up to this threat&ndash;but Windows 7 and Windows Mobile represent a pitiful response.</p>
<p>IBM has thrived by maintaining ownership of Big Computing. &nbsp;They're still the dominant mainframe company. &nbsp;Perhaps Microsoft will do the same with PCs, and step aside as someone else takes the lead for the next generation.</p>
<p>Here's to hoping no one gets a monopoly this time. &nbsp;Our world is a better place with Apple and Google keeping each other on their toes.</p>]]></content></entry><entry><title>This iPad Thing</title><category term="apple"/><category term="iPod"/><category term="ipad"/><category term="iphone"/><category term="kindle"/><category term="netbook"/><category term="nook"/><category term="que"/><category term="skiff"/><id>http://www.mikemchargue.com/blog/2010/1/27/this-ipad-thing.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/1/27/this-ipad-thing.html"/><author><name>Mike McHargue</name></author><published>2010-01-28T02:10:02Z</published><updated>2010-01-28T02:10:02Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span>It&rsquo;s nearly impossible to visit a website today that offers news or user posting today without running across </span><a href="http://www.apple.com/ipad/">Apple&rsquo;s new iPad</a><span>.&nbsp; </span><a href="http://mashable.com/2010/01/27/ipad-tweets/">Mashable&rsquo;s coverage</a><span> shows Twitter mentions at truly obscene levels.&nbsp; Love it or hate it, you can&rsquo;t deny the impact the device has already had.&nbsp; I believe the praise, and the criticism, are well deserved.</span></p>
<p><span>I&rsquo;m a serial early-adopter.&nbsp; I own most of the devices the iPad seeks to supplant.&nbsp; Here&rsquo;s my early assessment of the iPad and it&rsquo;s role in the market.</span></p>
<p><span><strong>iPad the eBook</strong></span></p>
<p><span><strong><span style="font-weight: normal;">I&rsquo;m a <a href="http://www.amazon.com/kindle">Kindle</a> user.&nbsp; I had the first Kindle, and I have a Kindle 2.&nbsp; I&rsquo;ve watched the <a href="http://www.barnesandnoble.com/nook/index.asp">Nook</a>, the <a href="http://www.skiff.com/">Skiff</a> and the <a href="http://www.plasticlogic.com/ereader/index.php">Que</a> with great interest.&nbsp; I&rsquo;m also an avid reader.&nbsp; I read several books a month, subscribe to multiple magazines.&nbsp; I read my news online, as I find the latency of newspaper bothersome and the format cumbersome.&nbsp; The Kindle has been a dream for book reading.&nbsp; I have a large library of new material available via the Kindle store anywhere there&rsquo;s 3G coverage.&nbsp; The e-Ink display is quite easy on the eyes for multi-hour reading sessions, largely thanks to its reflexive nature (there is no backlight&ndash;as you see with the printed page).</span></strong></span></p>
<p><span>It seems to me that the iPad may reverse this equation.&nbsp; The LED backlight supporting the IPS LCD display means the announced iBooks app renders books far more artfully than the Kindle, and in color.&nbsp; The ePub format offers native support for GIF, JPEG and PNG images.&nbsp; I&rsquo;m concerned that the bright screen may ultimately fatigue the eyes over continuous hours of viewing.&nbsp; You don&rsquo;t state at your phone or computer screen for as long or as intently as you do a book in most cases.&nbsp; Likewise, LCD screens aren&rsquo;t all the readable in sunlight, and I see little support that the iPad screen is any different.&nbsp; The iBooks app has a much smaller library than the Kindle as well, although I find this mitigated to a large degree by the availability of a Kindle app for the iPhone.&nbsp; iPhone apps, of course, work on the iPad.</span></p>
<p><span>The Kindle clearly wins on battery life.&nbsp; Frequent travelers know that it&rsquo;s often trying to get charge time while on the go.</span></p>
<p><span>Of course, books are not the only content available on the Kindle.&nbsp; You can get magazines and newspaper subscriptions as well.&nbsp; They are easy to purchase and are automatically delivered to the Kindle.&nbsp; Unfortunately, the magazine experience is poor on the Kindle.&nbsp; Glossy, 4 color printing really defines what it is to read a magazine.&nbsp; Rich photographs and illustrations mix sublimely with the copy.&nbsp; For content that isn&rsquo;t time sensitive, like product reviews and deep analysis of current events, the magazine offers a superior experience to not only the Kindle, but indeed to the web.</span></p>
<p><span>Consider the newspaper instead.&nbsp; Color is less of an issue, but the power of a newspaper is not the quality of its printing.&nbsp; Here the format is the king.&nbsp; The large size of a newspaper makes it easy to scan a large, diverse body of information quickly, and then focus on content you want to review in depth with a couple of folds.&nbsp; The very linear orientation of the Kindle UI works against this model&ndash;it&rsquo;s easiest to read something from start to finish.&nbsp; Scanning is painful thanks to e-Ink&rsquo;s glacial refresh rate.</span></p>
<p><span>I see real potential for the iPad to revolutionize not only book publishing, but newspaper and magazine as well.&nbsp; The iPad addresses both limitations: the screen is in brilliant color, and the Touch UI makes scanning a breeze.&nbsp; Like the Kindle (and unlike computers) the iPad is a comfortable format for reading almost anywhere.</span></p>
<p><span>The New York Times app demoed today shows the promise here, but I think the app model is wrong.&nbsp; Apps are too hard to develop, and I&rsquo;d rather buy newspapers and magazines along side my books.&nbsp; Apple needs to build an extensible format like ePub, but with greater support for interaction and rich media.&nbsp; Heck, it could be HTML in WebKit for all I care, just make it easy for old media companies to make beautiful content for the device, but give them the ability to serve video and interactive elements alongside it.&nbsp; People will pay for it in a way they will not pay for something seen in Safari.</span></p>
<p><span><strong>iPad the Netbook/Mobile Internet Device</strong></span></p>
<p><span><strong><span style="font-weight: normal;">The computer and consumer electronics industries are focused on filling the gap that exists between the smartphone and the notebook computer.&nbsp; We&rsquo;ve seen netbooks running Windows and Linux.&nbsp; We&rsquo;ve seen netbooks oriented toward cloud computing with no local storage.&nbsp; We&rsquo;ve seen tablets and Mobile Internet Devices.&nbsp; None have made the splash that the iPad did today.</span></strong></span></p>
<p><span>Steve Jobs was very direct today that Apple believes the iPad is the right approach to a device and platform that fits that space.&nbsp; As a rabid capitalist, I believe there&rsquo;s plenty of room in the market for multiple approaches, and that the competition is good for the competitors and consumers.&nbsp; The iPad does draw a strong philosophical line in the sand.</span></p>
<p><span>The iPad, like the iPhone, is geared toward simplicity and elegance over flexibility.&nbsp; The technologically savvy cry against the lack of Flash, multitasking or ports.&nbsp; In the netbook space, many people debate the merits of local vs. cloud based storage.&nbsp; On a netbook, you choose what your OS is, and you can install whatever apps from whatever source you please.</span></p>
<p><span>On the iPad, you don&rsquo;t have to know what Flash, multitasking, ports, Operating Systems or cloud based storage is.&nbsp; You just use the device.&nbsp; There&rsquo;s no visible file system.&nbsp; No obvious distinction is made between local and cloud storage.&nbsp; Apps only install via the App Store.&nbsp; This offers great protection from malware, but much less flexibility for developers.</span></p>
<p><span>The inclusion of iWork shows Apple is making the iPad a content creation platform, instead of a pure content consumption platform.&nbsp; I&rsquo;ll be interested to see if Microsoft Office comes to the iPad, and how Mac/PC application devs approach this development.</span></p>
<p><span><strong>iPad the future of computing</strong></span></p>
<p><span><strong><span style="font-weight: normal;">It&rsquo;s clear that Apple sees the iPhone/iPad model as the future of computing, and is actively migrating their product family toward it.&nbsp; The iPod is evolving via the iPod Touch and the iPad pushes the iPhone model much farther into &ldquo;computer&rdquo; territory.&nbsp; I wonder if Apple sees PCs and Macs as HAM Radios in 20 years: tools for a specific, passionate niche.</span></strong></span></p>
<p><span>With the iPhone and iPad, you touch information.&nbsp; There is less abstraction than we see with the keyboard and mouse, although Apple&rsquo;s support of keyboard on the iPad shows they understand the efficiency of that device.&nbsp; I hope Apple is busily pushing this model toward the Mac and OS X.&nbsp; While touch-only is a poor model for displays on desktops and notebooks, the compromise offered via multi-touch trackpads and mice isn&rsquo;t enough.&nbsp; Why can&rsquo;t we use a mouse and direct touch?</span></p>
<p><span>Also, when does the iPad get a camera?</span></p>
<p><span>;)</span></p>]]></content></entry><entry><title>Work + Passion</title><category term="quotes"/><category term="steve jobs"/><id>http://www.mikemchargue.com/blog/2010/1/12/work-passion.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/1/12/work-passion.html"/><author><name>Mike McHargue</name></author><published>2010-01-13T04:37:58Z</published><updated>2010-01-13T04:37:58Z</updated><summary type="html" xml:lang="en-US"><![CDATA["People say, 'you have to have a lot of passion for what you're doing,' and it's totally true.&nbsp; And the reason is because it's so hard that if you don't and rational person would give up.&nbsp; It's really hard, and you have to do it over a sustained period of time.&nbsp; So if you don't love it, if you're not having fun doing it and you don't really love it, you're going to give up.&nbsp; And that's what happens to most people, actually.&nbsp; If you really look at the ones that ended up being 'successful' in the eyes of society and the ones that didn't, often times it's the ones that are successful love what they did so they could persevere when, you know, when it got really tough.&nbsp; And the ones that didn't love it quit.&nbsp; 'Cause they're sane, right?&nbsp; 'Cause who would want to put up with this stuff if you don't love it.&nbsp; So, it's a lot of hard work, and it's a lot of worrying&ndash;constantly.&nbsp; And if you don't love it, you're going to fail."]]></summary></entry><entry><title>New TV Spot from Aflac</title><category term="aflac"/><category term="social media"/><id>http://www.mikemchargue.com/blog/2010/1/9/new-tv-spot-from-aflac.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2010/1/9/new-tv-spot-from-aflac.html"/><author><name>Mike McHargue</name></author><published>2010-01-09T16:12:16Z</published><updated>2010-01-09T16:12:16Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Aflac has a new TV spot designed to create understanding about who they are and what they do beyond having a Duck for a spokesperson.&nbsp; These commercials start airing on 1/11, but the Aflac Duck has posted the first one on his Facebook and Twitter feeds to share with his supporters before the rest of the world.&nbsp; I think it's very much worth a look.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/saUdCDGvi2w&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/saUdCDGvi2w&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>As a matter of disclosure, <a href="http://www.zimmerman.com">my company</a> works with Aflac in a marketing capacity, and I personally work on the account as well.</p>]]></content></entry><entry><title>Follow Me, Friend Me, Love Me.</title><category term="branding"/><category term="influence"/><category term="social media"/><category term="twitter"/><id>http://www.mikemchargue.com/blog/2009/11/2/follow-me-friend-me-love-me.html</id><link rel="alternate" type="text/html" href="http://www.mikemchargue.com/blog/2009/11/2/follow-me-friend-me-love-me.html"/><author><name>Mike McHargue</name></author><published>2009-11-02T23:32:40Z</published><updated>2009-11-02T23:32:40Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I saw a link today on Twitter to a tool called <a href="http://klout.com">Klout</a>. &nbsp;Klout is a cute and interesting Twitter analytics tool that graphs your profile activity onto a 4 quadrant graph. &nbsp;By measuring your total audience and engagement, they place you in one of four categories: casual, connector, climber or persona. &nbsp;It's a novel and valid way to measure the activity of a given Twitter account.</p>
<p>What concerns me is there is an inherent bias in the textual descriptions that it's important to move to "higher" categories. &nbsp;The implicit statement is that everyone should aspire to have more followers and more engagement. &nbsp;I see this over and over in different tools, and I see it discussed among social media professionals and marketers. &nbsp;It's complete hogwash.</p>
<p>Most people using social media are not marketers. &nbsp;They don't really care about gaining large numbers of friends or followers. &nbsp;They want to connect with friends, family and people with similar interests. &nbsp;They share information about their lives and the things the love. &nbsp;They don't look for analytics on their profile.</p>
<p>They shouldn't.</p>
<p>I'm a professional social media marketer. &nbsp;I derive my income from designing and executing social marketing strategies for major brands. &nbsp;My social media accounts are <strong>not</strong>&nbsp;a test lab for my work. &nbsp;I only accept friend requests from people I know on Facebook, and I only send invites to people I know well. &nbsp;On Twitter, I follow people I know and people who make me laugh. &nbsp;My goals for my personal profiles are to connect with those who I know and love, not to promote myself. &nbsp;I believe the work I do for my clients is far more impressive than any follower count I could ever achieve.</p>
<p>That said, if you are a potential customer or partner for one of the brands I represent, you can bet that I'm doing everything I can to reach out to you in a non-intrusive way via company profiles or advertising. &nbsp;I want brand profiles to reach the largest relevant audience and to engage as many members of that audience as possible. &nbsp;Companies and people have completely different goals in social media.</p>
<p>It's important that we marketers, new media gurus and brands don't lose site of who is creating a revolution in social media--regular people.</p>]]></content></entry></feed>